One-on-One with Dr. DiTolla: Rod Kurthy, DMD, on Whitening as a Gateway to Additional Cosmetic Procedures and Practice Building

Description: In this webinar, Rod Kurthy, DMD, will discuss how to achieve brilliant whitening results on every type of whitening case—even tetracycline—every time. In addition, he will address strategies for marketing your practice for maximum success; gaining the trust and enthusiasm of patients to ensure that they follow your recommendations; increasing new patient referrals; as well as numerous simple real-world methods to significantly increase your cosmetic cases.

Learning Objectives:

• Describe how to achieve brilliant whitening results on every case type, every time.
• Discuss how to exceed patients’ whitening expectations and use those results to build your practice success by increasing the number of cosmetic cases you routinely perform.
• Discuss how to anticipate exactly what your patients will want from their whitening results, even before you see them.